Marketscale
MarketScale’s AI-enhanced platform is transforming how B2B companies grow their communities. It turns industry experts into creators, leveraging AI for unmatched collaboration and creativity.

Industry
Computer and technology, Media Industry
Project development cycle
ongoing
Services
Branding and Visual Identity, Content Management System development, Responsive Web Design
Technologies & tools
Content Management Systems (CMS), Database Management, Front-end Development, GitHub, GitLab, Bitbucket, HTML/CSS, JavaScript, MySQL, WordPress
Introduction
West Solutions took on an extensive undertaking to redo the MarketScale site, a stage renowned for its profound industry experiences and instructive assets. Our essential objective was to upgrade the WordPress site to improve client experience, enhance availability, and streamline substance conveyance. A huge piece of this exertion included refreshing the site’s immense database, refining UI/UX components, and presenting an innovative courses page under the learning area.

Challenge
The primary undertaking confronted all through the venture changed into the website online’s big and complex database, which required meticulous planning and execution to replace with out compromising website online performance or availability. Additionally, the need to modernize UI/UX factors even as making sure the live internet site remained operational provided a completely unique set of challenges. This blanketed integrating new blocks, enhancing navigation, and improving the general aesthetic attraction with out disrupting the user enjoy for the prevailing audience. Moreover, the improvement of a dedicated courses web page aimed to offer a unbroken getting to know enjoy required a strategic technique to content material organisation and presentation.

Solution
To tackle these challenges, West Solutions with backend developers from Marketscale side implemented a multi-phased strategy. Firstly, conducted a thorough analysis of the existing database and website infrastructure to identify areas for optimization. This was followed by the careful planning of database updates to minimize downtime. We leveraged advanced WordPress development techniques to refresh the site’s blocks and UI elements dynamically, ensuring the live site remained unaffected during the transition.
For the courses page under the learning section, in partnerships with Marketscale designers we developed
The results of our efforts were highly positive. The updated MarketScale website now boasts a significantly improved user interface, faster load times, and a more organized database that enhances the site’s overall functionality and reliability. The newly introduced courses page has been well-received by users, offering them an enriched learning experience with easy access to valuable educational content. These enhancements have contributed to an increase in user engagement, longer session durations, and a higher conversion rate for course enrollments.
West Solutions’ comprehensive approach to this project ensured that MarketScale could continue to offer its audience a superior online experience without interruption. This successful project underscores our expertise in website development and our commitment to delivering high-quality solutions that meet our clients’ needs.
an intuitive and user-friendly interface that allows easy access to various educational resources. This included a structured layout for course offerings, detailed descriptions, and an efficient registration process. The integration of this page was executed with careful consideration to not only maintain but enhance the overall site performance.

Results
The results of together efforts were highly positive. The updated MarketScale website now boasts a significantly improved user interface, faster load times, and a more organized database that enhances the site’s overall functionality and reliability. The newly introduced courses page has been well-received by users, offering them an enriched learning experience with easy access to valuable educational content. These enhancements have contributed to an increase in user engagement, longer session durations, and a higher conversion rate for course enrollments.
This successful project underscores our expertise in website development and our commitment to delivering high-quality solutions that meet our clients’ needs.