Marketscale

MarketScale’s AI-enhanced platform is transforming how B2B companies grow their communities. It turns industry experts into creators, leveraging AI for unmatched collaboration and creativity.

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Industry

Computer and technology, Media Industry

Project development cycle

ongoing

Services

Branding and Visual Identity, Content Management System development, Responsive Web Design

Technologies & tools

Content Management Systems (CMS), Database Management, Front-end Development, GitHub, GitLab, Bitbucket, HTML/CSS, JavaScript, MySQL, WordPress

Introduction

West Solutions took on an e­xtensive undertaking to re­do the MarketScale site­, a stage renowned for its profound industry e­xperiences and instructive­ assets. Our essential obje­ctive was to upgrade the WordPre­ss site to improve client e­xperience, e­nhance availability, and streamline substance­ conveyance. A huge pie­ce of this exertion include­d refreshing the site­’s immense database, re­fining UI/UX components, and presenting an innovative­ courses page under the­ learning area.

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Challenge

The primary undertaking confronted all through the venture changed into the website online’s big and complex database, which required meticulous planning and execution to replace with out compromising website online performance or availability. Additionally, the need to modernize UI/UX factors even as making sure the live internet site remained operational provided a completely unique set of challenges. This blanketed integrating new blocks, enhancing navigation, and improving the general aesthetic attraction with out disrupting the user enjoy for the prevailing audience. Moreover, the improvement of a dedicated courses web page aimed to offer a unbroken getting to know enjoy required a strategic technique to content material organisation and presentation.

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Solution

To tackle these challenges, West Solutions with backend developers from Marketscale side implemented a multi-phased strategy. Firstly, conducted a thorough analysis of the existing database and website infrastructure to identify areas for optimization. This was followed by the careful planning of database updates to minimize downtime. We leveraged advanced WordPress development techniques to refresh the site’s blocks and UI elements dynamically, ensuring the live site remained unaffected during the transition.

For the courses page under the learning section, in partnerships with Marketscale designers we developed

The results of our efforts were highly positive. The updated MarketScale website now boasts a significantly improved user interface, faster load times, and a more organized database that enhances the site’s overall functionality and reliability. The newly introduced courses page has been well-received by users, offering them an enriched learning experience with easy access to valuable educational content. These enhancements have contributed to an increase in user engagement, longer session durations, and a higher conversion rate for course enrollments.

West Solutions’ comprehensive approach to this project ensured that MarketScale could continue to offer its audience a superior online experience without interruption. This successful project underscores our expertise in website development and our commitment to delivering high-quality solutions that meet our clients’ needs.

an intuitive and user-friendly interface that allows easy access to various educational resources. This included a structured layout for course offerings, detailed descriptions, and an efficient registration process. The integration of this page was executed with careful consideration to not only maintain but enhance the overall site performance.

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Results

The results of together efforts were highly positive. The updated MarketScale website now boasts a significantly improved user interface, faster load times, and a more organized database that enhances the site’s overall functionality and reliability. The newly introduced courses page has been well-received by users, offering them an enriched learning experience with easy access to valuable educational content. These enhancements have contributed to an increase in user engagement, longer session durations, and a higher conversion rate for course enrollments.

This successful project underscores our expertise in website development and our commitment to delivering high-quality solutions that meet our clients’ needs.